In order to research the impact of packaging materials on consumers’sensory experience, a combination of subjective and objective evaluation methods was adopted. By selecting the common toning lotion packages on market, a case study was performed in which 39 young participants completed the task of picking out packaging in virtual shopping scenarios. Meanwhile, these participants’ physiological signal data were collected, such as total fixation duration, fixation count, electroencephalogram, heart rate and skin temperature, with questionnaire result. It was found that poly (methyl methacrylate) material was the most popular packaging material among consumers. In the process, it was observed that lightness, hardness and density of packaging materials significantly influenced consumers’sensory experience. Furthermore, there were notable correlation between consumers’ satisfaction scores and eye tracking indicators or heart rate.