In order to solve the problem of lack of willingness to actively choose recyclable express packaging for the consideration of the cost, the approaches to increasing consumers’ willingness to use recyclable express packaging were explored. Taking consumers’ willingness of using recyclable express packages as an entry point, the structural equation model and experiment and questionnaire were used to observe the differences in consumers’ willingness to choose recyclable express packaging without stimulation, weak stimulation and strong stimulation respectively. Finally, on the premise that consumers had a full awareness of the environmental protection attributes of recyclable express packaging, if significant environmental protection labels or slogans were printed on recyclable express packages, consumers would be more willing to use them, and a higher degree of environmental care and environmental involvement would increase the willingness to use recyclable express packaging. Environmental labeling could effectively encourage consumers to adopt recyclable express packaging, while attention should also be paid to enhance consumers’ environmental involvement in the promotion process.