Aimed at the current issues such as insufficient protection in transportation and poor environmental friendliness, a full-paper transport packaging for the vehicle headlamps was proposed by taking a branded vehicle headlamp as an example. Firstly, the logistics environment data of the headlamps were collected and the characteristics of the headlamps were analyzed to determine the design objectives based on “six steps” method for the transportation packaging design. Then the appropriate packaging materials were chosen for the innovative packaging structural design. Finally, the testing samples were made and the performance tests were carried out, and the improvement measures were put forward to solve the problems occurred in the tests. Neither headlamps nor the improved package suffered obvious damage after the shock test based on “one corner, three edges and six faces” method in which the equivalent drop height was set at 1.2 m. The experimental results showed that the peak impact acceleration of the package was 15.1g on side 5, which was far smaller than the fragility of the headlamps. The results of sine sweep and random vibration tests showed that the packaging avoided the resonance frequency of the contents. In conclusion, the proposed design indicated good cushioning, vibration isolation and stacking performance. Moreover, the design was environmentally friendly and easy to process owing to its full paper packaging.