In recent years, EU has accelerated its pace in setting up new green barriers with more intensity. New green barriers include “Regulations Concerning the Registration, Evaluation, Authorization and Restriction of Chemical”, “Eco-Design of Energy-using Products”, “Oeko-tex Standard 100”(2011 edition) and “EU Cosmetics Regulation”. Their main characteristics are reflected as the range becoming wider, the standards increasingly stringent, preventive more strengthened, the full life cycle management emphasized with more implicity and more flexibility in operation. The following strategies could be suggested as adapting proactively, turning challenges into driving force, reforming the traditional design, vigorously promoting the eco-design, establishing and improving domestic laws and regulations of resources and environment, and effectively increasing law enforcement efforts in order to avoid unreasonable green trade barriers.