基于收益共享契约的区域旅游单渠道供应链协调研究
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F274

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湖南省哲学社会科学基金资助项目(22JD041)


Research on Regional Tourism Single-Channel Supply Chain Coordination Based on Revenue Sharing Contracts
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    摘要:

    旅游供应链是支撑区域旅游经济快速发展的重要动力源。通过构建旅游景点和旅游公司收益的Stackelberg博弈模型,分析传统旅游供应链协调模式下集中决策与分散决策的利润分配机制,引入了收益共享契约理论,对单旅游公司与景区合作的单渠道模式下旅游供应链协调优化问题展开研究,并应用数值仿真方法进行验证。结果表明:在收益共享机制下,景区门票批发价和旅游公司制定的零售价与收益共享系数存在负相关关系;在固定参数赋值情况下,不同协调策略下旅游供应链整体利润存在唯一最大值,门票零售价和旅游供应链整体利润随着消费者对于宣传水平和服务水平的敏感度的增加而增加;在固定参数赋值情况下,旅游公司的宣传投入水平随着收益共享水平的提高而降低,而景区的服务水平投入随着收益共享水平的提高而增大。

    Abstract:

    Due to the fact that tourism supply chain serves as an important driving force for the rapid development of regional tourism economy, an analysis has been made of the profit distribution mechanism of centralized and decentralized decision-making in the traditional tourism supply chain coordination mode by constructing a Stackelberg Game Model of the revenue of tourist attractions and tourism companies, with the revenue sharing contract theory introduced to study the optimization of tourism supply chain coordination in the single channel mode of cooperation between a single tourism company and a scenic spot, followed by an application of numerical simulation methods for verification. The results show that under the revenue-sharing mechanism, there is a negative correlation between the wholesale price of scenic spot tickets and the retail price set by tourism companies and the revenue sharing coefficient; in the case of a fixed parameter assignment, there is a unique maximum value for the overall profit of the tourism supply chain under different coordination strategies, with the retail price of tickets and the overall profit of the tourism supply chain increasing with the sensitivity of consumers to the level of promotion and service. In the case of a fixed parameter assignment, the promotional investment level of tourism companies decreases with the increase of revenue sharing level, while the level of service investment of scenic spots increases with the increase of revenue sharing level.

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陈建设,胡业珍,洪艺誉.基于收益共享契约的区域旅游单渠道供应链协调研究[J].湖南工业大学学报,2025,39(3):55-63.

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  • 在线发布日期: 2025-01-23
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