众包平台接包方期望值的影响因素研究: 基于近端-远端框架的实证分析
DOI:
作者:
作者单位:

作者简介:

通讯作者:

中图分类号:

基金项目:

国家自然科学青年基金资助项目(71902080)


Influencing Factors of Crowdworkers’Expectancy on the Crowdsourcing Platform: An Empirical Study Under the Proximal-Distal Framework
Author:
Affiliation:

Fund Project:

  • 摘要
  • |
  • 图/表
  • |
  • 访问统计
  • |
  • 参考文献
  • |
  • 相似文献
  • |
  • 引证文献
  • |
  • 资源附件
  • |
  • 文章评论
    摘要:

    基于近端-远端框架, 并结合期望值相关理论,构建了众包平台上接包方持续使用意愿的理论模型,通过问卷调查法收集主流众包平台上接包方的数据,并运用结构方程模型进行实证检验。研究结果表明:接包方感知的众包平台体制结构有效性对其期望值(感知自我效能和对平台发包方的信任)有显著正向影响;接包方感知的众包平台工具支持有效性对其期望值有显著积极影响;对平台发包方的信任显著正向影响接包方的持续参与意愿,而感知自我效能对接包方的持续参与意愿的影响则呈边缘显著。

    Abstract:

    Based on the proximal-distal framework and combined with the expectancy theory, a theoretical model has thus been constructed of the continuance intention of the crowdworkers on the crowdsourcing platform, followed by a collection of the data of crowdworkers on the mainstream crowdsourcing platform by conducting a questionnaire survey, as well as an empirical testing by using the structural equation model (SEM). The research results show that the perceived effectiveness of the crowdsourcing platform’s institutional mechanism has a significantly positive impact on crowdworkers’ expectancy (i.e., perceived self-efficacy and trust in the crowdsourcers); meanwhile the perceived effectiveness of crowdsourcing platform tool support exerts a significant positive impact on crowdworkers’ expectancy as well; moreover, trust in the crowdsourcers positively affects the continuance intention of the crowdworkers, while perceived self-efficacy has a marginally significant impact on the continuance intention on the part of the crowdsourcers.

    参考文献
    相似文献
    引证文献
引用本文

李 艳,吴 薇.众包平台接包方期望值的影响因素研究: 基于近端-远端框架的实证分析[J].湖南工业大学学报,2023,37(2):72-81.

复制
分享
文章指标
  • 点击次数:
  • 下载次数:
  • HTML阅读次数:
  • 引用次数:
历史
  • 收稿日期:2022-03-05
  • 最后修改日期:
  • 录用日期:
  • 在线发布日期: 2023-03-31
  • 出版日期:
文章二维码