From the perspective of product experience, an establishment of the product pricing and service strategy models of online sales channels and offline sales channels has been achieved, so as to make an analysis of the impact of product experience and free riding behavior on the product experience service level of online sales channels and offline sales channels, meanwhile followed by a further analysis of the decision making of centralized decision making mode and decentralized decision-making mode. The results show that, with the product experience coefficient being low, i.e. the more consumers need experience for a determination of the value of the product, manufacturers should promote online and offline dual channel service cooperation of product experience, thus adopting centralized decision-making mode, and vice versa. Under the centralized decision-making mode, the offline sales channel product experience service level tends to be higher than the online product experience service level; with consumers having more free riding behaviors, we should improve the service level of dual channel product experience, and vice versa.