Under the background of low carbon economy, the retail enterprises in China confront many problems such as non-standard technical norms, inadequate financial support, unsound rules of the green supply chain management, lack of consciousness in environmental protection and lack of motivation in implementing green supply chain management for retail enterprises. These issued may be solved by following countermeasures. First, the government should standardize the technology and increase financial support. Second, retail enterprises should strengthen the norm construction and adopt the environmental protection technology while promote employees’ awareness of environmental protection. Third, the management of carbon emission in every link of supply chain should be reinforced. Last, real efforts should be made to enhance consumer′s awareness of environmental protection.