在线健康社区用户群体知识共创行为影响因素研究
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G203

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湖南省自然科学基金项目“事件数据驱动的老年慢性病防治知识推荐方法研究”(2025JJ50420);湖南省教育厅科学研究基金项目“‘适老化’背景下慢性病防治知识推荐服务优化研究”(23A0440);湖南省教育厅科学研究基金项目“中部地区生物医药产业协同创新网络演化及鲁棒性研究”(24B0533)


Research on the Influencing Factors of Knowledge Co-Creation Behavior Among Online Health Community Users
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    摘要:

    基于社会认知理论和知识共创理论,构建在线健康社区用户群体知识共创行为影响因素模型,并基于问卷数据,运用结构方程模型实证分析用户自我效能、社区环境、健康信息对群体知识共创行为的影响及作用机制。研究结果表明:用户自我效能和健康信息均显著正向促进群体知识共创行为;社区环境对群体知识共创行为的直接影响不显著,但通过自我效能和健康信息的中介作用表现出显著的总效应;自我效能显著正向影响社区环境和健康信息的获取利用,验证了社会认知理论和知识共创理论在在线健康社区群体行为研究中的适用性。据此,在线健康社区应注重用户群体能力建设与激励,提升其自我效能感;加强健康信息质量管控与权威性建设,为达成群体共识提供可靠基础;优化社区环境设计,引导用户群体从信息接收转向主动共创。

    Abstract:

    Based on social cognitive theory and knowledge co-creation theory, this study constructs a model of the influencing factors of group knowledge co-creation behavior among users in online health communities. Using questionnaire data, the structural equation model is used to empirically analyze the impact and mechanism of user self-efficacy, community environment, and health information on group knowledge co-creation behavior. The results show that both user self-efficacy and health information significantly and positively promote group knowledge co-creation behavior; the direct impact of community environment on group knowledge co-creation behavior is not significant, but it shows a significant total effect through the mediating effect of self-efficacy and health information; self-efficacy significantly and positively affects the acquisition and utilization of community environment and health information, verifying the applicability of the social cognitive theory and the knowledge co-creation theory in the study of group behavior in online health communities. Therefore, online health communities should focus on the capacity building and motivation of user groups to enhance their self-efficacy, strengthen the quality control and authority of health information to provide a reliable basis for reaching group consensus, and optimize the design of the community environment to guide user groups to shift from information reception to active co-creation.

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周欢,尹慧林,杨佳宁.在线健康社区用户群体知识共创行为影响因素研究[J].《湖南工业大学学报(社会科学版)》,2026,31(3):55-63.

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  • 在线发布日期: 2026-05-14
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