Efficiency-oriented consumption is a new consumption pattern that emphasizes simplicity, frugality, effectiveness, moderation, quality improvement, and efficiency enhancement. It epitomizes a consumption model focused on pollution reduction and carbon mitigation, aligning with the ecological civilization construction of “Beautiful China”. It serves as a significant indicator of actively promoting the establishment of an ecologically harmonious society through appropriate efficiency-based consumption and is a key means to advance the consumptive foundation for perfecting a better world. From the perspective of ecological civilization, increasing greenery and reducing carbon emissions are the main characteristics of efficiency-oriented consumption; reverse hedonic consumption is a new phenomenon in efficiency-oriented consumption; and life aesthetic consumption is a new trend in efficiency-oriented consumption. The implications of efficiency-oriented consumption ethics cover multiple aspects, including striving to boost consumption, actively expanding domestic demand, promoting the upgrading of green consumption, and advocating moderate leisure and entertainment consumption. Its construction paths involve efforts to cultivate green and low-carbon consumption habits, comprehensively advancing the implementation of green economy, and actively advocating a simple lifestyle.