In the contemporary context where consumer society and digital capitalism are deeply intertwined, aesthetic activities are undergoing transformation and challenges driven by the dual forces of consumption empowerment and technological enablement. Through a stratified analysis of three widely popular cultural forms—commercial films, online literature, and short video dramas—which are profoundly influenced by consumption and technology, it becomes evident that symptoms of aesthetic alienation, characterized by the loss of aesthetic value, are prevalent. This aesthetic alienation is not caused by a single factor but is rather the product of a complex mechanism formed by the interaction of three forces: the expansion of instrumental rationality driven by technological worship, the infiltration of consumption logic prioritizing entertainment, and the active evolution of subjective cognition. Confronted with this aesthetic alienation, only through the reconstruction of value dimensions, the awakening of aesthetic subjects, and the innovation of aesthetic ecosystems can we find a glimmer of hope for aesthetic redemption amidst the siege of technological rationality and consumer logic.