新中国成立以来人民军队形象的媒介塑造——以《人民日报》抗洪抢险新闻为考察中心
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G212

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甘肃省哲学社会科学规划项目“唯物史观的中国逻辑与中国式现代化道路关系研究”(23YB002)


Media Shaping of the People’s Army Image Since the Founding of New China: Investigation of the Flood Fighting and Emergency Rescue News in People’s Daily
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    摘要:

    报纸作为一种“通上下之情,通中外之故”的传播媒介,是塑造国家形象、政党形象和军队形象的重要阵地。《人民日报》抗洪抢险新闻通过大量客观真实、鲜活生动的事例,塑造了人民军队听党指挥与召之即来的忠诚卫士、英勇无畏与能堪重任的钢铁长城、关爱百姓与甘于奉献的人民子弟、秋毫无犯与军纪严明的文明之师、上下齐心与内外协同的团结劲旅等光辉形象。受灾议题与救灾议题的主次权衡、英雄叙事与常人叙事的有机联合、我者视角与他者视角的双重运用、事实真实与情感真实的统一诠释,共同构成了抗洪抢险新闻塑造人民军队形象的基本策略。坚定灾区百姓对战胜天灾的信心决心、强化人民军队与人民群众的血肉联系、突出中国共产党作为执政党的核心地位、增进人民群众对社会主义的内在认同,则是抗洪抢险新闻塑造人民军队形象的多重政治效应。

    Abstract:

    As a kind of communication media, newspaper is an important position to shape the image of the country, the image of political parties and the image of the army. Through a large number of objective, realand vivid examples, the news of flood fighting and emergency rescue in People’s Daily has shaped the glorious images of the People’s Army as a loyal guardian who listens to the party’s command and can come at the call, a brave and fearless Great Wall of steel, a caring and dedicated people’s child, a well-behaved army who has committed no crimes and has strict military discipline, and a united force that cooperates with the inside and outside. The primary and secondary balance between disaster-stricken issues and disaster-relief issues, the organic combination of heroic narrative and ordinary narrative, the dual use of the self perspective and the other perspective, and the unified interpretation of factual truth and emotional truth all constitute the basic strategies for its news to shape the image of the People’s Army. Strengthening the confidence and determination of the people in disaster areas to overcome natural disasters, strengthening the flesh-and-blood ties between the People’s Army and the people, highlighting the Communist Party of China (CPC)’s core position as the ruling party and enhancing the people’s internal recognition of socialism are the multiple political effects of its news in shaping the image of the People’s Army.

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于宏伟.新中国成立以来人民军队形象的媒介塑造——以《人民日报》抗洪抢险新闻为考察中心[J].《湖南工业大学学报(社会科学版)》,2025,30(1):119-126.

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  • 在线发布日期: 2025-02-24
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