Abstract:In the era of intellectual media, the main body, channels and contents of communication have changed, which brings a challenge to clarifying the network of information dissemination for the comprehensive social science publishing agency and how they establish a stable and strong communication network with the audience. Based on the perspective of social networks, this paper uses social network analysis method to quantify the information published by the Weibo accounts of nine comprehensive social science publishing institutions. The research results indicate that in the era of intelligent media, the Weibo dissemination network information of comprehensive social science publishing institutions is sent out by the sources and further transmitted to ordinary users through opinion leaders and platforms; During this process, the opinion leaders play a bridging role, transforming the weak relationship between the source and the audience into a strong relationship through daily interaction, and presenting the characteristics of a circle-style network.