Abstract:In recent years, pan-entertainment videos have hyped fast food culture and advocated “fan culture”, resulting in the unhealthy atmosphere of social entertainment carnival and bottomless ugliness appreciation, which has continuously eroded the spiritual world of the public. In this context, original cultural videos continue to exert their strength, and a large number of “phenomenon-level” video programs based on historical and humanistic themes, with the help of young and diverse expressions, activate culture, revitalize culture and empower new cultural connotations, optimize communication paths, continue cultural genes, and reverse the stereotype of Chinese traditional culture in the hearts of the public with a fashionable, modern and classic look. The upsurge of cultural revival has effectively relieved the public’s cultural anxiety and provided a new way for the creation and dissemination of original cultural videos in the all-media era.