游戏 情绪 权力:元宇宙中舆情传播的 核心面向与演化逻辑
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宁夏自治区级教学改革项目“新范式、新进路:新文科背景下传播学的教学创新”(BJG2021026)


Game, Emotion and Power: The Core Orientation and Evolution Logic of Public Opinion Communication in Metaverse
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    摘要:

    作为未来媒介的元宇宙,其塑造舆情传播行动逻辑的原点在于:元宇宙实现了身体与行动的数字化耦合,赋予舆情主体“游戏人”的角色属性与行动逻辑;虚实关系的变迁,使得情绪与共情代替观点与解读成为元宇宙中舆情演化的核心动力;DAO与Web3.0的技术结合,让舆情行动的权力规则走向平权化,实现了一种开放的共治逻辑。基于此,元宇宙中的舆情治理尤其需要关注虚实互构的特殊场景对人行动意识的影响,通过虚实结合的系统方案来应对未来风险。

    Abstract:

    As the future media, the origin of the Metaverse in shaping the action logic of public opinion communication lies in: the Metaverse realizes the digital coupling of body and action, and endows the public opinion subject with the role attribute and action logic of “game man”; With the change of the relationship between reality and virtuality, emotion and empathy have become the core driving force instead of viewpoints and interpretations for the evolution of public opinion in the Metaverse; The technical combination of DAO and Web3.0 makes the power rules of public opinion action equal and realizes an open co-governance logic. Based on this, the governance of public opinion in the Metaverse needs to pay special attention to the influence of the special scene of virtual and real interaction on people’s action consciousness, and deal with future risks through the systematic scheme of combining virtuality and reality.

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顾广欣,王 博.游戏 情绪 权力:元宇宙中舆情传播的 核心面向与演化逻辑[J].《湖南工业大学学报(社会科学版)》,2023,28(6):81-87.

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  • 收稿日期:2023-09-05
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  • 在线发布日期: 2024-01-06
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