In the era of intelligent communication, visualization has become an important means of communication, and the connotation and extension of audiovisual media have migrated in multiple dimensions such as time, space and value, and the communication relationship has changed from a one-way supply to a two-way sharing. The rise and prosperity of sharing economy and collaborative consumption is the social context and the social foundation for the establishment of sharing communication relations. Trust, equality and the power of new technologies are the core and main driving force of sharing communication relationships. The level of sharing is reflected in the multiple interactions between the transmitter and the audience, between different media within the media matrix, between different users, and between users and media products.