In the media convergence era, embedding short videos in news report has become a trend. From the perspective of information coding, short videos embedded in news reports can expand the content of news reports, enhance the authenticity, sense of scene and credibility of news reports, and enhance attention and influence of news reports. From the perspective of information decoding, it is helpful for the audience to have a comprehensive, three-dimensional and thorough understanding of the news events, and facilitates the audience to read news information in a social, intuitive and empathic way. Using embedded short videos in news reports in media convergence era should grasp the relevant operation essentials and follow the corresponding requirements, so as to enhance the quality of news report and avoid unnecessary legal and ethical risks.