“Seeking happiness for the Chinese people and rejuvenation for the Chinese nation” is the original mission of the Communist Party of China in the new era, which has the dual significance of “historical inheritance” and “practical need” to inspire the young people. Based on Hovland’s persuasion theory, appealing to young people should enhance the credibility of the caller from three aspects: professionalism, reliability and intention; Construct inspiring content from three aspects: fact, value and emotion; Innovate the way of appealing from three aspects: communication channels, communication methods and communication skills; Infect the appealing object from three aspects: group, individual and demand satisfaction; Optimize the communication strategy and improve the appeal efficiency from four dimensions: cultivating professional communication team, constructing high-quality communication content, innovating integrated communication mode and paying attention to multiple communication objects.