In the context of omnimedia communication, the traditional newspaper industry is facing a severe survival crisis and needs to realize the transformation of media integration. The transformation of newspaper industry in the context of omnimedia is not only the gathering of advanced facilities, practitioners, but also the gathering of technical forces, as well as the gathering of communication business. To implement such a systematic comprehensive project, it is necessary to make scientific orientation and reasonable investment, and get out of the misunderstanding of the biased concept of integrated development; It is necessary to base itself on its own advantages, tap its potential in many directions, and get out of the misunderstanding that business development is homogeneous; It is necessary to attach importance to and make use of individual differences, carry out characteristic operations, and get out of the misunderstanding of blindly copying and copying platform construction; It is necessary to adhere to the foundation of “content is king”, be profound and grounded, and get out of the misunderstanding that form is supreme.