Abstract:As a new landscape of literature production in the era of intelligent media, the way of literary production and dissemination of the official accounts “Lin Ji Productions” is quite different from that of traditional literature. It strengthens the dialogue mechanism belonging to the family field, relies on the content production mode of the Internet new media, and forms a tribal style involving the young and old; It broadens the communication path, realizes the disembeding communication of literature, establishes the “interactive ritual chain” with readers, and creates a new position of intellectual media literature groups; It inherits and carries forward the harmonious family tradition, transmits the positive social value, and provides a demonstration for the improvement of the literary appreciation and creative ability of the entire population in the era of intelligent media.