Packaging is indispensable for Hunan products to go out of Hunan.Therefore, in view of the prominent problems and sticking points in the packaging of “Hunan products going out of Hunan”, we should adhere to the guidance of “industrial development, key issues and innovative strategies”, follow the strategic thinking of “establishing roots, setting up trees, connecting lines and expanding fields”, take “relying on Hunan characteristics, concentrating on scientific and technological innovation, aiming at the frontier of the times and gathering multiple elements” as the strategic emphases, and focus on “grasping Hunan culture, upgrading Hunan products, promoting Hunan exports and expanding Hunan markets”, so as to construct the “concentric circle” packaging linkage mechanism and endogenous creative system to help Hunan products go out of Hunan.