Introducing entrepreneurial patchwork as the mediating variable and the perception of return entrepreneurship policy as the regulating variable, this paper constructs the influence model of human capital and social capital on the entrepreneurial intention of rural entrepreneurs. The results show that both human capital and social capital are found to be positively related to the entrepreneurial intention of rural entrepreneurs; Entrepreneurship patchwork plays a mediating role in the positive impact of human capital and social capital on the entrepreneurial intention of returnees; Moreover,the perception of returning entrepreneurship policy positively moderates the relationship between the entrepreneurial patchwork and returnees’ entrepreneurial intention; the perception of returning home entrepreneurship policy positively moderates the mediating effect of human capital and social capital on the entrepreneurial intention of rural entrepreneurs through entrepreneurship patchwork.Based on the research, it is suggested that the rural entrepreneurs should improve their own human capital level, expand their social network, and strengthen the integration of entrepreneurial resources.At the same time, the government should strengthen relevant supportive policies in order to encourage rural entrepreneurs to start their own businessin their hometown.