The generation of new technology environment mainly composed of Internet, 5G, big data, AI, AR/VR, cloud computing, blockchain and meta-universe has given birth to new forms and types of film and television industry, which has also brought new changes and new paradigms of IP “film and television” development. Faced with the existing problems, it is urgent to construct and form an industry model adapted to the new technology environment, and adopt appropriate promotion measures to optimize its operation regulations.