In addition to the basic physical function, the function and significance of the packaging that appears and exists in the form of commodity coats and accessories mainly lies in the value identification based on its visual beauty. The visual beauty of packaging has the dual attributes of life aesthetics and technical aesthetics, and its design creativity is inseparable from three dimensions: cultural heritage, innovative development and the provision of smart solutions; its exploration and extraction should adhere to the principle of globalization of aesthetic vision and consumer demand. The principle of dual change with aesthetic psychology, carrying the mission principle of cultural inheritance, innovation and transformation, committed to the principle of packaging problem governance, and the principle of integrated application of science and technology; in order to maximize its value pursuit, it is necessary to correctly handle the triple relationships between commodities and packaging, value rationality and technology rationality, independent design and conscious design. Only in this way can the creation of the beauty of commodity packaging keep pace with the times, reflect the common value pursuit of human social life, and achieve a high degree of unity of truth, goodness and beauty.