Abstract:Liang Zhenhua’s idea of TV play writing is deeply influenced by Confucian culture and Huxiang culture, showing a strong feelings of home and country and cultural pursuit. The quality of his TV series is distinctive and both refined and popular. It has strong realistic concern and Confucianism’s feelings of entering the world, as well as the ingenious balance of public aesthetic and cultural pursuit. Liang Zhenhua has created a group of characters with different personalities and unique characteristics. Liang Zhenhua’s practice of image writing shows the track and space of the writers’ artistic pursuit and commercial appeal, personality communication and public interest in the era of image capital.