With the development of media technology, TV theory and media pattern are constantly innovated. Under the dual influence of technology and market environment, the phenomenon of ignoring social benefits and blindly pursuing audience rating happens from time to time. It is urgent to refine the program evaluation system to resist the spread of bad culture. Previously, National Radio and Television Administration (NRTA) launched a big data system for comprehensive evaluation of radio and television program ratings in combination with technological development, which effectively improved the deficiencies of the evaluation system. However, it should refine the evaluation indicators from macro and micro levels, continue to improve the evaluation system of TV programs, and promote the high-quality development of China’s TV programs by constructing a multi evaluation mechanism.