层级传播的社会背景、现实图景与理论初构
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国家艺术基金青年艺术创作人才资助项目“挑花映期许”(2019A-05-(358)-1065)


Social Background, Realistic Picture and Theoretical Structure of Hierarchical Communication
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    摘要:

    人类社会的信息传播,经历了原始传播、纸质传播、电报电话传播、广播电视传播、互联网传播和智能全媒体融合传播等的熔变嬗变进程,分割成层级分化层级分明的层级传播技术、层级传播内容、层级传播受众、层级传播关系、层级传播管理和层级传播产业,魔幻成层级化个体、层级化群体、层级化组织和层级化社会,组构为环环相扣层级交织互通款曲的层级传播生态。追溯层级传播发展的历史渊源,解锁层级传播相互联系交融串并的逻辑关系,解构层级传播技术与层级传播内容层级传播受众层级传播关系层级传播管理以及层级传播产业的内在深层联系,初创中国“标识性概念”的层级传播理论体系,不仅有助于“网络空间命运共同体”视域下的中国文化精准传播精细传播层级优选,而且有助于在不同层级传播技术支撑下瞄准层级传播受众施行层级内容配送,在此基础上组建同心同德取长补短的层级传播社会关系,为弥补信息知沟、构建和谐社会作出有意义的实践求索和理论研探。

    Abstract:

    The information communication advancement of human society has experienced the fusion and evolution process of primitive communication, paper communication, telegraph and telephone communication, radio and television communication, internet communication and intelligent all-media integrated communication, and has been divided into hierarchical communication technology, hierarchical communication content, hierarchical communication audience, hierarchical communication relationship, hierarchical communication management and hierarchical communication industry, and magically transformed into hierarchical individuals, hierarchical groups, hierarchical organizations and hierarchical society, which constitute an interwoven hierarchical communication ecology. Tracing the historical origin of the development of hierarchical communication, unlocking the logical relationship between the interconnection and blending of hierarchical communication, deconstructing the hierarchical communication technology and hierarchical communication content, hierarchical communication content, hierarchical communication audience, hierarchical communication relationship, hierarchical communication management and the internal deep relationship of hierarchical communication industry, and starting up the hierarchical communication theoretical system of China’s “iconic concept” not only helps to optimize the hierarchical communication of Chinese culture in the perspective of “cyberspace community with a shared future”, moreover, it is helpful to implement hierarchical content distribution aiming at hierarchical communication audiences under the support of different hierarchical communication technologies. On this basis, it is necessary to build a hierarchical communication social relationship with one heart and one mind to learn from each other’s strengths, and make meaningful practical search and theoretical research for bridging the information gap and building a harmonious society.

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曾静平,刘 爽,刘宗明.层级传播的社会背景、现实图景与理论初构[J].《湖南工业大学学报(社会科学版)》,2021,26(6):36-45.

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  • 收稿日期:2021-07-18
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  • 在线发布日期: 2021-12-23
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