流程优化:新媒介生态下主流媒体核心 竞争力的呈现与扩散
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Process Optimization: The Presentation and Diffusion of the Core Competitiveness of Mainstream Media in the New Media Ecology
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    摘要:

    5G、大数据、云计算及人工智能等技术的深度介入,对传媒生态产生了全面而深刻的影响;去中心化的传播方式,使传播理念与模式发生巨变。在新的媒介生态下,主流媒体要不断呈现和扩散自身的核心竞争力,就必须进一步转型优化传播流程。在传播主体上,体现从一元到多元的传播赋权;在传播内容上,聚焦从聚合到分发的精准服务;在传播渠道上,深化从“相加”到“相融”的跨界耦合;在传播对象上,适应从受众到用户的定位质变;在传播效果上,实现从接受到认知的“黑洞”烫平,为建构主流媒体主导的新传播景观服务。

    Abstract:

    The in-depth involvement of 5G, big data, cloud computing, and artificial intelligence has had a comprehensive and profound impact on the media ecology; the decentralized communication method has caused great changes in communication concepts and modes. Under the new media ecology, mainstream media must further transform and optimize the communication process if they want to continuously present and diffuse their core competitiveness. In terms of the main body of communication, it embodies the empowerment of communication from one to multiple; in terms of communication content, it focuses on precise services from aggregation to distribution; in terms of communication channels, it deepens the cross-border coupling from “addition” to “combination”; in terms of communication objects, it adapts to the qualitative change in positioning from audiences to users; in terms of communication effects, it realizes the “black hole” ironing from acceptance to cognition, and serves to construct a new communication dominated by mainstream media.

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引用本文

袁星洁.流程优化:新媒介生态下主流媒体核心 竞争力的呈现与扩散[J].《湖南工业大学学报(社会科学版)》,2021,26(5):44-50.

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  • 收稿日期:2021-06-24
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  • 在线发布日期: 2021-10-27
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