Socialized punch-in learning has become a popular way of online learning in recent years. Users quantitatively record the learning process through the ritual behavior of “punching in”; Through other people’s praise or comments, “punch-in” behavior is endowed with more social attributes. The socialization process of “punching in” is a process from individual assembly to virtual group composition, and finally generates group identification. At present, social learning, represented by punch-in learning, still has problems about learning efficiency, personal privacy and self-cognition, etc., which need to be solved from the three aspects of product, technology and user, so as to promote its healthy development.