After a period of expansion, the study of Yandi culture has entered a new bottleneck period, which needs to go from ontology stage to axiology stage. Cultural communication has become the core issue of the value research of Yandi culture. Since 1980s, the communication of Yandi culture has experienced three historical periods: paper media communication, film and television media communication and cross-border communication of cultural industry practice. After entering the Internet era, the brand-new media environment has put forward new challenges and requirements for the communication framework and discourse mode of Yandi culture. Social communication, short video communication, industrial e-commerce and APP communication have become the extension strategies or ways of Yandi culture communication in the new era.