Integrated marketing is a key means for tourism destinations to gain competitive advantage, and grasping the changes in the marketing environment in the context of media convergence will help accelerate the dissemination of marketing information. Based on this, in order to improve the popularity of Yanling’s tourist destinations and promote the sustainable development of the local tourism industry, it is objectively required that tourism destinations integrate various tourism resources and market information. Based on the SWOT analysis of tourism in Yanling, this paper proposes the specific application of local tourism integrated marketing, including brand image integration, tourism product integration, marketing subject integration, etc., and from such four aspects as product system, pricing strategy, marketing channels, and publicity forms, an integrated marketing model should be built for the development of Yanling’s tourist destinations.