Based on the synergistic relationship between rural revitalization and rural tourism, a collaborative evaluation index system for rural revitalization and rural tourism is constructed, and a coupling-coordination model is used to measure and evaluate the degree of coupling coordination between rural revitalization and rural tourism in China from 2011 to 2018. The results show that at the national level, the coupling coordination between rural revitalization and rural tourism is increasing. It can be roughly divided into three stages: the coupling stage with lagging development, the unbalanced stage and the coordination stage with rapid development. At the regional level, the comprehensive level of the rural revitalization and the rural tourism systems in the eastern, the central and western regions have been developed to a certain extent, but there are spatial differences in the coupling and coordination. the eastern region is in a state of primary coordination driven by rural revitalization, and the central region is in rural rejuvenation and rural tourism driven by an intermediate state of coordination, and the western region is in a barely coordinated state driven by rural tourism. Economic development, government support and resource endowments are important factors that affect the coordinated development of the two systems.