As a link between rural and urban areas, farmers and markets, primary industry and tertiary industry, rural tourism has become an important support for the implementation of the rural revitalization strategy. With the continuous improvement of consumers’ demands for leisure vacation, culture and aesthetics, rural tourism needs to integrate new concepts such as “exquisite villages, leisure villages, community construction, moonlight economy, micro-tourism, and village +”, and put these concepts into practice by effectively dealing with the relationships of “plus and minus”, “big and small”, “internal and external” in rural tourism, so as to promote the transformation of rural tourism industry towards quality.