Interactive drama is a new type of film and television drama formed between games and videos on the basis of the development of interactive technology. During the communication process of interactive drama, the recipients show different cognitive communication characteristics from traditional film and television dramas, which mainly include: the communication subject dominates the communication strategy, and the communication subject retains the omniscient identity; The receiving subject’s decoding consciousness is presented immediately, and under the influence of cognitive paradigm, recipients interact and users span in different media situations. On the basis of technological development, the future interactive drama will further dilute the boundary between the simulated environment and the real environment, so as to meet the cognitive needs of the audience and open up new market areas.