Media not only spread information, but also have a profound impact on people’s thinking mode, social relations and identity construction. Starting from the goal of reform and reform of the existing order, Xiang Daily transforms the official newspaper communication mode of “communicator” into the modern communication mode of “enlightener” and reconstructs the political participation mode of intellectuals in the aspects of communication subject, communication channel, communication content, communication audience and communication effect. In this way, political parties and the media work have become the main participants and the main way of the opinion competition. The media has become the platform of the opinion competition and the relationship management and the foundation of the modern political operation. It has greatly enhanced the communication power of the modern media and provided a new channel for the political participation of the modern Huxiang intellectuals.