产业扶贫视角下农民专业合作社发展的自媒体助力
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国家社会科学基金资助项目“乡村振兴战略视角下县域国土空间开发保护的规划协同机制研究”(18BGL179)


We-Media Assistance for the Development of Farmers’ Specialized Cooperatives from the Perspective of Industrial Poverty Alleviation
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    摘要:

    自媒体的迅速普及和运用为贫困地区的产业发展带来了契机。自媒体助力农民专业合作社具有开放性、系统性、可度量性、动态交互性等特征。基于产业扶贫视角,从技术、市场、政治三个逻辑角度,构建自媒体参与合作社产业发展的助力框架。针对农民合作社发展基础、市场竞争、组织管理中出现的问题,提出自媒体助力合作社产业扶贫的实施途径:创建学习型组织,构建“自媒体-社群-产业”价值链;发挥多重优势,形成“自媒体+品牌+融资”的产业发展新动能;明确公益导向,形成第一、二、三产业链。

    Abstract:

    The rapid popularization of We-Media brings opportunities for industrial development in poor areas. The assistance from We-Media to farmers’ professional cooperatives is characterized by openness, systematization, measurability and dynamic interaction. Based on the perspective of industrial poverty alleviation, and also from the logical perspectives of technology, market and politics, a support framework for the participation of We-Media on the development of cooperative industry is constructed. In view of the problems in development foundation, market competition and organization management of Farmer Specialized Cooperatives, this paper puts forward the implementation ways of We-Media to assist the poverty alleviation of cooperative industry: to establish a learning organization, to build a “We-Mediacommunity of industry” value chain; to give full play to multiple advantages, to enhance the new momentum of industrial development of “We-Media plus brand plus financing”; to clarify the public welfare orientation, to form the first, second and third industries Chain.

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傅丽华,高兴燕,李雨薇.产业扶贫视角下农民专业合作社发展的自媒体助力[J].《湖南工业大学学报(社会科学版)》,2020,25(2):93-100.

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  • 收稿日期:2020-01-05
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  • 在线发布日期: 2020-05-20
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