After experiencing the shock of Miao people’s uprising during the Qianlong-Jiaqing period, the Qing government changed its governance thought and implemented diversified governance strategies besides military prevention and control, and cultural governance is one of them. The concrete manifestation is that it manages the Miao region in western Hunan through cultural strategies such as strengthening dynasty identification, setting up schools, naming gods and spirits, and developing imperial examinations. The cultural governance implemented by the Qing government in the Miao region of western Hunan involves the political, economic and social aspects of the Miao region of western Hunan and permeates the daily life of the Miao people. It has changed the cultural development context of the Miao region of western Hunan, constructed a new social order, deeply improved the ethnic relations in the Miao region of western Hunan, and greatly consolidated the Qing dynasty’s rule in the region.