As a new type of media, we-media has brought development opportunities to the ideological and political education in colleges and universities. At the same time, it has also brought great challenges, resulting in many problems, such as increasing the complexity of ideological and political education and reducing the ability of college students to think independently. Relevant departments should actively deal with these problems, and give full play to the due role of we-media in ideological and political education in colleges and universities through effective measures such as strengthening team building, optimizing network culture, perfecting supervision system, and grasping practical links.