The report in the 19th National Congress of Chinese Communist Party points out that socialist core values education needs to focus on the cultivation of the new generation who take on great responsibility of national rejuvenation.Combining Marxist theory of human development and basing itself on the macro background of the new era of socialism with Chinese characteristics, people of the new century who take on the duty of national rejuvenation should have all-round development of material and spirit, harmony of individuality and sociality, as well as balance of nationality and cosmopolitism.Therefore, values education in colleges and universities should pay attention to three levels, including guiding students to pursue spiritual promotion on the basis of material satisfaction, emphasizing responsibility while highlighting personality, obtaining world feelings under the premise of national identity.