Problems facing agriculture, rural areas and farmers have always been the problems bearing on the national economy. From the perspective of historical evolution, rural governance follows its own deductive law and always maintains an endogenous development trend. With the disintegration of self-sufficient natural economy, endogenous development model can’t improve the current situation of rural poverty and weakness. For this reason, the government intervened with power to expedite the development of rural external development, and its power manifests as power game, cultural game, role game and road game during the process, which will ultimately reconstruct the basic value of ecological governance. Rural ecological management is not concept-embedded pollution treatment, but the construction of comprehensive, all-round urban and rural mutual glory, stratum immersion and harm governance objectives of “prosperous industry, ecological livability, rural civilization, effective governance and well-off life” could be realized.