Packaging is not only the carrier of goods, but also the carrier of brand information and emotional experience. It is a bridge communicating information between goods and consumers, and it is also a method to realize commodity marketing through experience. This paper expounds the specific design practice of the instinct layer, behavior layer and reflection layer based on emotional experience, taking the packaging design of a skin care product as an example. At the same time, we select such five evaluation indicators as emotional interaction, convenience, functionality, efficiency, recognition, and use the fuzzy synthetic discrimination method to build packaging design evaluation model to evaluate the two design schemes. The evaluation result of the first scheme is “good”, and the evaluation result of the second scheme is “excellent”.