In recent years, a number of Internet platforms, such as Dongjia (East Family), Laozihao(Old Brands) and so on, have gradually arisen, creating quite innovative packaging strategies for the Intangible Cultural Heritage craftsmen. Packaging models such as Craftsmen ecommerce, Craftsmen APP, Craftsmen online and offline combination, Craftsmen variety show have developed new markets and new business opportunities for craftsmen, which provides a new inspiration for the traditional craftsmen packaging under the internet background.