As a commodity ideology, the emergence of literary consumerism once promoted the development of the relationship between the secularization of society and the market economy. However, commercialization and the excessive expansion of its values make it a vulgar and negative ideology. In order to reconstruct the positive public value function and cultural identity of literature, we must ideologically criticize and clean up the materialized logic of cultural consumption, the industrialization form of literary production, and the entertainment purport of ethics and morality.