In the early time of Chinese Smart，due to the relatively closed culture environment, restricted information dissemination and generally low education level，the identity of Smart was once expressed, defined and even seriously distorted，and exaggerated shapes and strange manners were the identity tags of this group. Since the 21stcentury，with the rapid development of digital media, the promotion of commercial interests and the enhancement of public subjectivity of participating in social reform, the identity consciousness of Chinese Smart has experienced a profound evolution from “expressed” to “express”.