In the era of mobile Internet, media audiences can access media information at any time and at any place on different screens. The initiative of media audiences is greatly enhanced, and the service function of the medium is constantly being optimized. In the era of mobile Internet, enterprises need to change their interactive modes with consumers and put more emphasis on the management of the relationship with their customers and on the individual value of their employees. Meanwhile, enterprises should also cultivate marketing communication talents with predictive ability, quick response, service awareness and creative thinking of the Internet.