供水企业客户满意度评价模型的构建及应用——以Z市自来水公司为例
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Construction and Application of Customer Satisfaction Index Model of Water Suppliers: A Case Study of Z City Water Limited Liability Company
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    摘要:

    基于全程客户体验,采用层次分析法,构建客户满意度评价模型。该客户满意度模型包含A, B, C, D 4层指标体系,涵盖企业形象、供水水质、服务质量、投诉与抱怨等 方面的内容。将模型应用于Z市自来水公司,应用结果表明:Z市自来水公司在产品质量方面(水压)得分最低,建议加快供水管网调度系统建设,提高管网调度水平,保障供水压 力;同时关注公共关系管理,加强媒体宣传,以提高企业的社会形象。该模型能客观真实地反映供水企业的顾客满意度(CSI),并有利于企业发现客户服务中的短板,为进一步改 进并提升CSI找到突破口。

    Abstract:

    Based on the total customer experience, adopting the method of analytic hierarchy process, this paper constructs customer satisfaction index(CSI) model, including corporate image, water quality, service quality and complaints of customers, with an index system of A, B, C, D in a hierarchical structure. Applying this model to Zhuzhou Water Limited Liability Company, we reach the conclusion that the company has scored the lowest in watersupply quality(water pressure). Therefore, it’s suggested that the company should accelerate the construction of watersupplynetwork dispatching system, improve network dispatch, and guarantee water pressure. Meanwhile, it has to pay attention to public relation management, and strengthen publicity in order to improve the company’s social image. This model can reflects CSI truly and objectively and help the company to find the deficiency of customer service to achieve a breakthrough in CSI.

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刘国宜.供水企业客户满意度评价模型的构建及应用——以Z市自来水公司为例[J].《湖南工业大学学报(社会科学版)》,2017,22(4):54-58.

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  • 收稿日期:2017-03-02
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  • 在线发布日期: 2017-10-18
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