In the era of new media, ideological and political education in universities has displayed such three features as complexity of educational environment, distinctness of educational subjectivity and diversity in means of education. New media technology, on the one hand, has promoted the ideological and political education in a steady and orderly way. On the other hand, it has also brought negative influences on the ideological and political education. The main reasons are as follows. First, simplification of thinking mode undermines its validity. Second, obsolescence of education model gives rise to its maladjustment to the development of this new era. Third, fragmentation of education content leads to the decrease in its timeliness. Therefore, it is necessary to set up a new concept, establish a new work mechanism, occupy new positions and improve the educators' ability in order to enhance the timeliness of the ideological and political education.