The deviation degree model can be used to measure the mismatch between cartoon spokespersons personality and brand personality. Taking Wuhu Fangtawild` happy world as an example, the results of the field survey showed that there was high deviation negative degree between brand personality actual value, cartoon spokesperson personality actual value and brand personality expectations, which was mainly due to excessive extension of the theme of the project, the brand positioning bias, no prominence of cartoon spokesperson personality design, mismatch between cartoon spokesperson personality and brand personality, and so on. Wuhu Fangtawild need to do accurate differentiated positioning, shape and promote the distinctive, prominent brand personality, and focus on the brand personality and distinct design personality, highlight the connotation of cartoon spokesperson image, and then promote the operation comprehensively, strengthen the cartoon spokesperson and brand association, so as to maximize the deviation correction, and make full use of cartoon spokespersons strategy to enhance the brand image of Wuhu Fangtawild.