Construction of farmer’s bookstore performance evaluation system can be established in a reasonable performance evaluation index based on the screening operation, by using multi-level fuzzy comprehensive evaluation method, and radar chart of multiple evaluation index and visual display of the operating performance of the comprehensive level and individual indexes to measure horizontal comparison and cluster analysis. Through the use of specific cases, this set of scientific and applicable evaluation scheme is feasible. The performance evaluation system in practice should pay attention to the objective performance evaluation data acquisition, organization performance evaluation process, the effective use of performance evaluation results.