Abstract:Taking Zhuzhou as "East Gate of Hunan", we should emphasis on the development of urban infrastructure construction of hard economic strength, as well as construct cultural soft power in order to connect the East and theWest, play the important pivotal role of Yangtze River. Only soft and hard lift both complement each other can truly build "Humanistic Zhuzhou". Eastern Hunan Academy culture is an extremely profound culture, it should be valued, protected and inherited in the present vigorously development that traditional culture as the main content of the high value-added services in the economic tide.